global brand positioning
We are the world’s foremost leader in brand positioning.
We’re obsessed with one thing - strategic brand positioning - and we do it to perfection. We believe in the longtail rewards of foundational brand-building that infuses your full funnel marketing right now and into the future. For many CMOs, we’re their first call, and we deliver the brand foundations that set their teams and partners up for success throughout their tenure. At Ricebowl Studios, we believe in the adage that you reap what you sow - so we ensure strong brand roots that get you to long-term, measurable business health.
Our Clients
Our strategic platforms underpin some of the world's biggest and most loved brands.
We’ve worked with decades-old household names, articulating their relevance with freshness and cultural cut-through. And we've partnered with numerous startups and scaleups, applying our craft to brands that are figuring out their personality in a crowded, clamouring world.
Our Process
Immersion
We cast the net wide to gather insights from every corner of the brand’s ecosystem, from conducting in-depth stakeholder interviews with key individuals in your organisation, site visits, factory visits, mystery shopping, partner interviews, category experts and forecasters - leaving no potentially useful stone unturned.
Ideation
We synthesise every informational ingredient to map out insights, shifts, areas of strength and concern. We ideate via specialist workshops with experts from brand architects to semioticians, pricing strategists to designers - to test, iterate and re-test a shortlist of positioning hypotheses that solve your business through brand.
Implementation
We narrow down to a central compelling positioning statement and map out implementation across every team and workstream in the company, from Marketing (Paid & Owned, Social, Partnerships, Media) to Product, User Experience, Comms and Talent - over a medium to long term horizon.
Our Work
Awards & Accolades
